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Detroit Doo Disposal
Wayne County's go-to pet waste removal service needed a digital presence that matched the professionalism of their ground operation and a booking system that worked while they were out on the job.
The Challenge
Detroit Doo Disposal was already delivering a great service across Downriver Michigan, but their digital presence was not keeping up. Potential customers searching online could not easily find them, and there was no way to book a service without calling.
For a one-person operation spending most of the day in the field, missed calls meant missed revenue. They needed a site that would sell even when they could not pick up the phone.
Our Solution
We built a fast, mobile-first website with conversion as the primary goal. Every section from the hero headline to the service descriptions was designed to answer the question a potential customer is asking: "Can I trust this person with my yard?"
We layered in online booking integration, local SEO targeting Wayne County and Downriver communities, and a testimonial section that reinforced community trust.
What We Delivered
Conversion-Focused Design
Hero headline, clear CTAs, and trust signals above the fold. Every page element earns its place by moving the visitor closer to booking.
Online Booking Integration
Customers can schedule a cleanup directly from the site with no phone call required. A direct revenue path that works around the clock.
Local SEO Strategy
Keyword targeting for Wayne County, Southgate, Taylor, Wyandotte, Dearborn, and surrounding Downriver communities.
Partner and Trust Signals
Highlighted vet hospital partnerships, community affiliations, and owner profile to build the local trust that drives conversions.
Mobile-First Build
Most local service searches happen on mobile. The site loads fast, looks great, and converts on every device.
Warm and Approachable Copy
"They Poop, We Scoop" captures the tone perfectly: friendly, local, and easy to work with. Copy that connects with the right audience.
The Results
Online booking live at launch
Local search rankings for Downriver terms
Inbound calls from new customers
Bookings accepted without a phone call
Want results like this for your service business?
We specialize in building websites for local service businesses that generate real leads, not just traffic.
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